More personal development stuff. This is the third Seth Godin book I’ve read. I like his books because they are really short. It’s no surprise he’s a wealthy entrepreneur, why write one big book when you can write loads of short ones.
The dip basically an essay about learning when to stick at something or when to quit, and that’s ok. The point at which you need to choose is ‘the dip’. He argues that quitting isn’t failure, and that many high performers got there because they developed the ability to identify the difference.
He gets into the subject quickly, makes his point, gives you stuff to think about then wraps up. There a a few diagrams in there describing the types of dip you can come across. ‘The dip’ itself, the ‘cul-de-sac’ and the ‘curve’, all food for thought. His prose is easy to read and if feels more like a typed up TEDx talk than an essay. There’s nothing in here that gave me any big light bulb moments, but the use of bell curve diagrams to explain mass markets versus niche ones does make for intriguing reading.
A nice aside from reading book like this is that it’s also helping me with my interviewing technique. The more I read the more I question.