I had a great time this weekend at the second MeasureCamp Manchester Unconference. Aimed at the digital and analytics community, it’s a whole day of unplanned talks and workshops. There’s no planned schedule and everyone attending has the opportunity to deliver a talk or workshop.
How does that work? After an introductory talk there’s a big blank schedule of events board – waiting to be filled.
Those keen to give a talk complete a description card and stick it the board. As this event proved, very quickly there was a diverse and interesting amount of talks to attend across the day.… Continue Reading
While helping a business client increase traffic to their website, I remarked how their Google Analytics marketing reports weren’t so different from taking a stand up comedy skills workshop.
That might sound like an odd thing to say – but the more I thought about it the more the comparison holds up.
Google Analytics reports feedback what’s happening on a website, what people are looking at and responding to. How long they stay engaged, and if they connect…becoming a customer or a fan. You can even see it in real time.
For that particular website, we added some recent case studies and removed technical jargon.… Continue Reading