Category Archives: Workshops

What do Google analytics and stand-up comedy have in common?

While helping a business client increase traffic to their website, I remarked how their Google Analytics marketing reports weren’t so different from taking a stand up comedy skills workshop.

That might sound like an odd thing to say – but the more I thought about it the more the comparison holds up.

Google Analytics reports feedback what’s happening on a website, what people are looking at and responding to. How long they stay engaged, and if they connect…becoming a customer or a fan. You can even see it in real time.

For that particular website, we added some recent case studies and removed technical jargon.… Continue Reading

Building Confidence Through Comedy

I recently took a Present Yourself! workshop with The Growth Company in Manchester, helping a group of their members build confidence through comedy.

Late last year I took part in their ‘Spark 2 Scale’ programme –  to help grow my own business, and it’s been a real boost for my networking and marketing. So it only made sense then for me to then approach them at the end  and offer the service they’d helped me develop in return.

The idea for ‘Present Yourself!’ was born out of the stand up comedy class I had been  teaching, and has slowly ‘iterated’ from there over the last 2 years.… Continue Reading