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Workshops

What do Google analytics and stand-up comedy have in common?

While helping a business client increase traffic to their website, I remarked how their Google Analytics marketing reports weren’t so different from taking a stand up comedy skills workshop.

That might sound like an odd thing to say – but the more I thought about it the more the comparison holds up.

Google Analytics reports feedback what’s happening on a website, what people are looking at and responding to. How long they stay engaged, and if they connect…becoming a customer or a fan. You can even see it in real time.

For that particular website, we added some recent case studies and removed technical jargon.… Continue Reading

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Blog Workshops

A Pint of Science?

In May I presented a three day event in Manchester for The Pint of Science Festival & researchers from The University of Manchester. It was a feast of brain food for the naturally curious, and they were looking for someone to do hosting duties. I got the gig.

The Festival has been running for 8 years and brings researchers into local pubs all over the UK to get people interested in science, in this case machine thinking, extreme engineering and big data. Now I’m no scientist and a comedian as opposed to presenter  -the nearest I get to science is Doctor Who or reading Douglas Adams novel.… Continue Reading