The Greater Manchester Fringe wanted a new logo for their festival and I was only too happy to oblige. The brief to create a bee illustration, the bee being a popular symbol of Manchester. This year they wanted a female bee, and were open to new ideas.
I started by looking at the original logo as I always want to respect previous versions. I wanted to keep some brand recognition to, even though we did move radically away from what was done previously. Thinking it though for look and feel I sketched out a lot of ideas. I didn’t want it to look like a children’s illustration – not too cute, but also not too exaggerated either, keeping to the shape of a bee as much as possible.
The mascot had to be interpretation, but not too broad. It’s representing the festival and shows that can be anything from comedy, drama or poetry. I noticed the previous illustration had a microphone and I consciously took that out as its more a music and stand up comedy device, but not something you’d see in live theatre.
You can maybe accuse me of overthinking it – but it’s my job to overthink it, and make sure that the final result can be used effectively. As for the character, she doesn’t have a name yet but I think the guys at the Manchester Fringe Festival I working on that right now.