Category Archives: Blog

How does a brand begin? – The story of the Fresnel Theater

A brand design is much more than just a logo. It’s all the considerations of what the product or service is – what it stands for. A good brand should tell you what you need to know at a glance. A good brand tells a story.

Matt and Krista were looking for a designer for their new community theater space, the Fresnel Theater in Portland, Maine. I met Matt through Comedysportz, a comedy improv show.

He’s a really enthusiastic and smart guy and it came as no surprise on our initial chat that he already had a mission statement, which is a great starting point for a designer.

It answered the questions that I’d initially ask – designer to client. What are the goals of the business, what makes your company different? Descriptive words. So that I can read and listen to the language they use and tune into their frequency and start creating visuals

Branding Design Manchester

So in designing the logo it was important to look for something was welcoming and incorporated The keywords of playfulness community and compassion. Which also why we went for opting for purple and orange using a colour psychology guide.

From a practical point of view It needed to be a bright and chunky, so that when transferred into signage on the building, it’s seen clearly from a distance.

Matt was keen for the logo to reflect the lighthouses that portland is known for. The name fresnal comes from bevels in the lens of a light house main lamp that helps focus the beam. As a designer I love that kind of creative thinking.

Once the colours and typeface were finalised I created and branding guide. This is a reference document for printers. Most large commercial brands have very detailed branding guides, but really every business should have something like this. It’s helpful to printers and is a reliable way to future proof the consistency of your brand over time.

Here’s the final logo that Matt and Krista approved.

Branding Design Manchester

2017 in Bullet Points.

It’s the last day of the year, time for a review of 2017.

  • Found a new regular yoga teacher and learned the 9 part breath. #namaste
  • Interviewed improv legend Neil Mullarkey for my podcast. #bringabrick
  • Got my geek on delivering two talks at the Manchester WordPress Group. #mwug
  • Judged ciders at the Manchester Real Ale festival. #freecider
  • Got through all The Apprentice interviews in the Manchester heat. #notfired
  • Taught my first corporate training session #RocketSteps #PresentYourself
  • Joined the lovely folk that are Manchester Road Runners #MRR
  • Ran the Sunderland 10k in 52 minute and 29 seconds. #Howaymelegs
  • I’m the Mayor of Wirrals Favourite comedy act. #DannyPensive
  • Did the 8th Annual Liverpool improvathon with #Impropriety
  • Design work beamed out on huge video screens in a field. #WentworthMusicFestival.
  • Rode a ‘G Bike’ and did a headstand at the Google Campus in Silicon Vally, California
  • Visited the offices of Adobe and said hello to Photoshop.
  • Met the real California Highway patrol.
  • Did a live illustration commission
  • Got name checked in Sarah Millican’s autobiography.
  • Taught improv at Cambridge university.
  • I’d book you but I don’t think we can afford you” Best feedback ever after a training session.
  • Got my book on Amazon (go and buy it)
  • Did an improvised pantomime #Comedysportz
  • Watched the Doctor Who Christmas special in a school hall.
  • Yearly running stats: 1633km.